The Swedish Army is going after girls who want to experience adventure overseas. And since the alternative for overseas adventures, in the eyes of the Swedish Army, is to become an Au Pair (a Nanny), the ads are targeting the Au Pair Mystique in a series of TV ads. Which are, I'd say, some of the more bizarre ads for an army I could conceive of.
Here's one for Japan:
Original heads up over at adverlab, which has links to YouTube clips of military recruitment videos from all over the world.
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